Inspired by nature to protect nature.
Established 2014 - 2017
As the founder and creative director of the sustainable clothing line, animal behavior, our mission was to protect some of the world's most endangered species by giving a portion of profits back to local preservation initiatives. Our season-less permanent collection, including our signature Panthera jumpsuit, embodied our target audience; the elegant and conscious alpha female.
“Anyone who truly admires beauty should also be interested in its preservation.”
#followyourinstinct
With our unique positioning and organic marketing tactics, we quickly gained impressive traction with micro influencers and press outlets alike, helping to build a solid consumer base that was motivated by our mission.
*We closed our doors in 2017, but look forward to returning to the sustainable fashion space someday.